Mission Statement

Lamerestbelle is dedicated to providing unique, useful and affordable merchandise for women of all ages. Lamerestbelle will continue to provide superior customer service for everyone with fun always in mind!

Michiko Seto

Michiko Seto, (Micha) a Jersey Shore native, founded Lamerestbelle. She spent many  summers working in various types of small businesses and dreaming about owning a  business of her own one day. Graduating from the University of Delaware with a Bachelor's  Degree in Fashion Merchandising, Michiko Seto, obtained valuable experience working in  management positions in retail, banking and direct sales. From summer jobs to post  graduation experiences, the dream unfolded.

While on vacation in 2004, Micha happened upon some unique handbags and  beach bags that were as pricey as they were beautiful. Being inspired, Michiko Seto  designed beautiful, unique but affordable bags for her friends and family. Creatively, the  bags progressed from silk flowers to adding various trim of beads, fringes, seashells and even changeable trims. The public began taking notice of the Blooming Bags. Seeing the opportunity for a business, Michiko Seto began looking for a place to sell her bags.

A Growing Business

Michiko Seto's first Lamerestbelle location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown 51100 Delaware. It began with all different Blooming Bags and a few handbag accessories. Lamerestbelle was an immediate success and has now grown into 11 stores. Lamerestbelle has 4 locations in Southern Delaware including Long Neck, Milford & two locations in Lewes. Other stores include: 

Lewes Gifts & Bayside Gifts in Long Neck - Gifts, Cards, and Home Accessories. 

Treasures in Lewes and Long Neck – Sterling Silver Jewelry and Home Décor

Lewes Wear & newly added Just Lewes – Lewes & Delaware Apparel, Accessories and Gifts. 

Over the years Lamerestbelle has moved into larger locations which has allowed Lamerestbelle to expand the product lines carried.  All stores carry the following interchangeable jewelry lines: Trollbeads, Kameleon, My Beach Bead and Lamerestbelle's own Delaware Beach Beads. Furthermore, made in America jewelry lines, Alex and Ani and Luca and Danni are also available at all locations.  In addition to handbags, shoes, including a massive selection of Lindsay Phillips interchangeable shoes, costume jewelry and many accessories, Lamerestbelle has expanded significantly into fashion.  Lamerestbelle now carries resort wear in all sizes including petites all year in their stores.  Clothing brands include iCantoo, Mud Pie, Bali Batik, Zen Knits, Simply Noelle Up! Pants, Ruby Road, Simply Southern, Southern Lady, Links and their own Lamerestbelle label of clothes with many lines being made in the USA, offering lengths of regular and petites, for women under 5’4”, and sizes ranging from x-small to 3X.

Micha's commitment to offer unique, fun and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at Lamerestbelle!